The Invisible DAM: Making Asset Management Disappear - Why the best DAM experiences happen when no one knows they’re using a DAM

Why the best DAM experiences happen when no one knows they’re using a DAM

Your DAM system is a masterpiece of organization, metadata, and workflows. So why does only 15% of an enterprise actually use it?

Here’s the uncomfortable truth: while you’ve perfected asset storage, most of your teams finds your DAM too complex, too time-consuming, or simply doesn’t know it exists. Sales teams use outdated product images. Regional offices go off-brand. HR recreates materials from scratch. Because accessing the right assets requires expertise they don’t have and because access it not available in the context they currently work in.

This session explores the paradox at the heart of modern DAM: the more powerful you make it for creative professionals, the more intimidating it becomes for everyone else. But what if the solution isn’t simplifying your DAM—it’s making it disappear from view?

Discover how leading DAM vendors are expanding beyond the creative department with the CI HUB Product Family to serve the entire organization by delivering assets where people actually work—in PowerPoint, Word, Google Docs, Figma, Adobe Express, Canva, Adobe CC and other daily tools, including direct integration to the OS Desktop. Learn why the most successful DAM deployments are the ones users don’t realize they’re using, and how this “invisible infrastructure” approach transforms DAMs from niche creative tools into mission-critical enterprise platforms.

Whether you’re a vendor looking to multiply your addressable market or a DAM leader or change champion struggling with adoption struggling with adoption, this session reveals the strategic shift that’s reshaping how organizations think about asset management.

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